IU's 2017 hit “Palette” with G-Dragon is her second music video to reach 200 million views after BBIBBI

Palette is one of IU's first hits that launched her to stardom as a K-pop soloist. Featuring G-Dragon of BIGBANG, this track is about the singer's self-discovery and being comfortable in her shell while creating a unique identity.

In the first verse, she talks about the little things she appreciates that may not align with mainstream preferences. She also acknowledges that there are some people who like her and some who don't, but she sees it as part of her journey. In the second verse, she continues to encourage listeners and sings a story of self-love.

BIGBANG member G-Dragon takes over the third verse with his powerful rap lyrics. Echoing IU, he talks about how he has overcome his past. He encourages listeners to embrace the darkness and move towards the light instead of fighting against it. He also praises the soloist as someone who is appreciated and loved by all.

Watch IU’s music video for Palette:

As for her work, IU released her sixth mini album Winning on February 20, 2024. The EP includes two title songs – Shopper feat. DPR IAN and Holssi. The other songs on this album are Love Wins All feat. BTS' V, Shh..ft. NewJeans' Hyein & JOE WON SUN and I Stan U.

Following the success of her sixth EP, IU started her HER world tour in 2024. Her first concert started in Seoul and she visited Yokohama, Taipei, Hong Kong, Singapore, Manila, London and other major cities around the world.

ALSO READ: IVE's Jang Wonyoung tops the brand reputation rankings of girl group members in August; aespa's Karina follows behind