Who is Jools Lebron, the influencer behind the TikTok trend “Very Demure, Very Mindful”?

The word “moral” has become increasingly popular this month and has sparked widespread discussion on the Internet. The viral trend started with beauty influencer Jools Lebronwho shared her inspiration for the “demure” video in an interview with “CBS Mornings.” Lebron explained that “demure” represents mindfulness, consideration, and self-awareness in the way you present yourself to the world.

In early August, Lebron shared a 38-second TikTok video of her professional makeup look that sparked a trend. Her makeup look is “very understated, very careful,” she said in the video, contrasting it with more dramatic looks. Lebron stressed the importance of maintaining a professional image at work, drawing attention to the difference between over-the-top makeup and a polished style.

Lebron shot a video from her car while working as a cashier at the time. She revealed that the inspiration for her “low-key” concept came from her decision to wear less makeup on her first day at a new job, a conscious choice to deviate from the more dramatic look she had worn at a previous job.

The film quickly became popular, brought the word “modest” to the forefront, and struck a chord with many people. LeBron's advice on being “modest” wasn't just about beauty; it was also about embracing confidence and self-esteem. She made it clear that being “modest” meant taking care of your appearance without going crazy.

Lebron, who has millions of views on TikTok and a growing fan base, has redefined what it means to be “low key” in the digital age. She uses the phrase to allude to her transgender identity while also describing her classic, low-key style. In the interview, she talked about how creating TikTok content has helped her connect with people with similar experiences – particularly plus-size and transgender people.

Lebron expressed surprise at the success of her “Humility” series, noting that it had a bigger impact than her previous content, which included makeup tutorials and videos about Bratz dolls. The success of the “Humility” trend has opened up new branding opportunities for Lebron and allowed her to expand her reach and influence.

As her popularity continues to grow, Lebron remains committed to spreading a positive message. She encourages others to find their own interpretation of “hold back” and emphasizes the importance of mindfulness and consideration in self-expression. According to Lebron, “Your hold back means what it means to you. It means being mindful and considerate of the people around you, but also of yourself and the way you present yourself to the world.”