Air Jordan 17 Low “UNC” FJ0395-140

Earlier this year, Jordan Brand brought back the Air Jordan 17 Low “Lightning” for the first time since its debut in 2003. It follows another original colorway – the “UNC,” inspired by Michael Jordan’s Tar Heels legacy. The shoes are set to release on August 28, 2024, at select Jordan retailers for $300.

The Air Jordan 17 was first released during the short-lived Washington Wizards era of Michael Jordan's career. The 17 Low combined MJ's passions off the court, including golf (identified by the golf course-inspired traction) and jazz music. The hard-shell briefcase is inspired by the brass instrument cases used by jazz musicians. There are also elements of Jordan's evolution as a business person and his overall “grown-up” aesthetic.

While the Air Jordan 17 Low did not come with a briefcase in 2003, Jordan Brand has decided to include this premium packaging for the 2024 release, helping to justify the $300 MSRP. Despite this high price, the Lightning 17s are currently selling for double the MSRP on the secondary market; the same is expected for the UNC 17 Lows.

Below is the best look yet at the Air Jordan 17 Low “UNC” shared by @gc911; it will release on August 28th and will only be available at select Jordan retailers. Check out our Jordan release dates page for the latest updates on this month’s Jordan releases.

Written by

John Kim, Editor-in-Chief

John Kim is the current Editor-in-Chief of Sneaker News, assuming the position in 2014 after joining the company in 2009. Born and raised in Queens, NY, John has published interviews with Kobe Bryant, LeBron James, Anthony Edwards, Pusha T, Pharrell, and more. He is considered one of the most trusted voices in the industry and is a staple at major brand events around the world.