How the ‘very low-key, very mindful’ TikTok trend changed a content creator’s life

If you've scrolled through TikTok in the last week and the words “low key” and “mindful” have become part of your daily vocabulary, you're one of millions.

In her now-viral video, which has been recreated by numerous celebrities including Penn Badgley, Lindsay Lohan and Jamie Lee Curtis, transgender influencer Jools Lebron gives beauty tips on how to avoid looking like a clown at work. The video has become so successful that the former cashier is now flown around the world to host events – and earns enough money from her creativity to afford a life-changing procedure.

“I don't come to work with a green cut-crease hairdo,” Lebron says in the video that sparked the trend, which had over 3 million likes and hundreds of thousands of shares as of Saturday. “I don't look like a clown when I go to work. I don't do too much, I'm very mindful at work. See how I look very presentable? The way I came to the interview, I go to the job. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma.”

Earlier this week, LeBron released a new video explaining the impact her viral status has had on her and encouraging her followers to pursue their dreams and post their own TikTok videos.

“One day I was playing cashier and making videos on my break, and now I'm flying around different countries hosting events and I'll be able to finance the rest of my transition. TikTok has changed my life,” she says.