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New England Free Jacks find a stronghold of support in Quincy

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“We are just very proud to be part of the New England sports landscape.”

Kyle Baillie grabs a lineout for the New England Free Jacks during their MLR Championship Final win over Seattle in San Diego on August 4, 2024. Dave Wilson

The Free Jacks are now two consecutive Major League Rugby champions following their most recent 20-11 victory over the Seattle Seawolves in San Diego on August 4. The team celebrated the victory last Sunday with a parade in Kilroy Square.

“We were all very proud of this accomplishment,” said Free Jacks general manager Tom Kindley. “We had to fight through so much adversity this season to get here.”

After several of the best players suffered season-ending injuries earlier in the year, the team had to quickly adapt its game, which made winning the championship all the more gratifying.

Although this is the Free Jacks' second consecutive championship win, the team and the sport receive less recognition than some of their local counterparts. However, they have found a growing base of support in the city of Quincy, which seems to have “adopted” the team, Kindley said.

“It was an incredible feeling,” said Kindley, who was delighted to see the smiles of fans, Quincy Mayor Thomas Koch and everyone who had invested time and effort into the team at the victory rally.

“It was very cool to have such a large turnout.”

The Free Jacks' home base, Veterans Memorial Stadium, is located in Quincy, along with their headquarters, offices and other facilities.

“I think people are usually blown away by the professionalism and level of play when they come to their first Free Jacks game,” Kindley said.

Rugby matches look very different to what fans are used to at other major sporting events in the area. With live music before and after the game, a kids' zone and more approachable players, rugby matches can be a full day out for all the family.

The sport is growing. The Free Jacks drew over 12,000 fans to Snapdragon Stadium in San Diego for the finals – the highest attendance in league history. And in early June, the Free Jacks played in front of a record 4,821 fans when they defeated the Dallas Jackals.

“Winning a championship helps make a difference and convince more people to pay attention and potentially come to the first game of next season,” Kindley said.

The championship win coincided with the U.S. women's rugby sevens team winning bronze at the Paris Olympics, and Kindley expressed hope that the Free Jacks can capitalize on the attention they have brought to the sport.

In the meantime, the MLR Masters are looking to continue to develop the stadium's infrastructure and provide the community with more ways to access the game.

They were celebrated last Thursday at the Patriots' preseason game against the Carolina Panthers at Gillette Stadium, where they rang the lighthouse bell as honorary “Keepers of the Light.” The team was also honored at the Taste of Quincy Food Festival on August 7.

“We understood from the beginning that you only really get noticed and appreciated when you win,” Kindley said. “We're just very proud to be part of the New England sports landscape.”