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NewJeans celebrates freedom from toxicity in summery music video “How Sweet”; WATCH

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NewJeans, the all-girl K-pop quintet, have presented fans with the perfect music video for their latest comeback, How Sweet, while also gearing up for their highly anticipated Japanese debut, set to drop in June with follow-up double singles Supernatural and Right Now.

NewJeans' tastelessness of toxicity in the music video “How Sweet”

On May 24, NewJeans, the all-girl K-pop quintet, presented their fans with the perfect summer anthem with their latest music video for How Sweet. This comeback is a vibrant celebration of freedom and self-discovery, which is expressed in both the song's lyrics and the visually captivating video.

Full of fun and quirky elements, the music video shows the NewJeans members dancing through streets, towns and villages, evoking a sense of wanderlust and carefree joy. Their cool and funky 90s-style fashion gives the video a nostalgic yet fresh feel and is a visual treat for viewers. Each scene is full of colorful, summery vibes, leaving fans yearning for their own sun-drenched adventures.

Watch the music video for “How Sweet” by NewJeans here;

“How Sweet” captures the liberating joy and newfound clarity one feels when breaking free from a toxic relationship. The catchy chorus, coupled with the lively dance numbers, reinforces the song's message of empowerment and self-love. The members of NewJeans radiate confidence and happiness, perfectly conveying the song's themes through their dynamic performances.

With “How Sweet”, NewJeans has created a perfect summer hit that resonates with fans all over the world and celebrates emancipation and the sweet taste of freedom.

NewJeans is also set to debut in Japan in June

NewJeans is gearing up for an exciting debut in Japan with the upcoming release of their first all-Japanese singles Supernatural and Right Now. To celebrate this milestone, the group will hold a fan meeting titled Bunnies Camp 2024 at the Tokyo Dome from June 26 to 27, 2024.

This highly anticipated event will allow Japanese fans to meet the quintet in person. In addition, NewJeans is planning a major comeback with a full album to be released in the second half of 2024, promising more fresh music and captivating performances from the rising K-pop stars.

ALSO READ: NewJeans follows in BTS' footsteps and performs at Gyeongbokgung Palace, becoming the first K-pop girl group to do so